Fabrice Thüler is a natural leader who in less than 20 years has risen extraordinarily within the watchmaking industry thanks to his perfect understanding of the technical challenges facing great manufactures. In 2001, he created Swiss Finest SA, a company dedicated to selling parts internationally and screw machining. Screw machining, a business essential to watchmaking, would become its mainstay. He bought his first machine in 2004, which he set up in a garage.
Fabrice Thüler then invented the exclusive process of generating gears from a single piece of bar stock using a screw machine, which attracted orders for extraordinarily large volumes. He doubled his sales for several consecutive years, had to move three times, and his purchases of machines multiplied.
In 2008, he acquired the Villa Jolimont, commonly called the Château de Saignelégier, which he considerably renovated and expanded so that, three years later, he could accommodate his entire business. In 2014, Swiss Finest SA was capable of developing, refining and making a complete watchmaking calibre, which increased its appeal and backlog of orders from the greatest names in fine watchmaking.
2015 was the year he developed Cuprum 479, that was later patented in 2017. His encounter with Hervé Schlüchter provided him with the opportunity to develop not only an individual watch but also a true brand boasting a complete collection which makes use of a new approach in watchmaking: “Creating Better”.